Reimagining Sustainability: A Deep Dive into Menthol Protocol's Values

November 14, 2022

In a recent Twitter Space hosted by Menthol Protocol, key team members, including Amir and Ashley, delved into an in-depth discussion about the values and mission that drive the organization. The conversation, which was recorded and shared on YouTube, touched on a range of topics, from the importance of trust and community to the role of blockchain technology in addressing global climate issues.

The Twitter Space kicked off with an introduction to the concept of "green laser eyes," a symbol of the team's commitment to Regenerative Finance (ReFi). This emerging field aims to integrate ethical and social action into economic activities, a core principle that Menthol Protocol is built upon.

Ashley, speaking from San Francisco, reiterated the importance of revisiting the organization's vision, mission, and values. She emphasized that these tenets serve as a "North Star," guiding the team's actions and reminding them of their original purpose. She highlighted Menthol Protocol's values of trust, community, and impact, with a particular emphasis on community. Drawing on her experiences growing up in a small town in Hawaii, she stressed the importance of community in driving climate action.

Amir, another speaker, echoed Ashley's sentiments on the importance of community. He shared his experiences from the first ReFi event in Lisbon, Portugal, where he learned about the concept of "regeneration" in depth. He explained that regeneration goes beyond just economic and environmental dimensions; it also involves community and individual regeneration.

The speakers also touched on the concept of regenerative marketing, which involves integrating social and ecological action into marketing efforts. This concept is closely tied to the values of Web 3.0 and blockchain technology, which prioritize transparency, decentralization, and community-driven initiatives.

The conversation then shifted to Menthol Protocol's specific mission. The team aims to make regeneration affordable, accessible, and integrated into everyone's life. They are developing a "cool pool," a platform that allows individuals and organizations to calculate their carbon footprint and purchase and retire environmental impact tokens to offset their emissions. This initiative is part of Menthol Protocol's broader commitment to addressing the climate crisis.

The Twitter Space concluded with a discussion about the importance of operational excellence and long-term thinking, two values that are also central to Amazon's philosophy. The speakers emphasized that these values are crucial for any organization, especially those in the Web 3.0 space.

In conclusion, the Twitter Space provided valuable insights into Menthol Protocol's values and mission. The team's commitment to trust, community, impact, and long-term thinking shines through in their work. Their innovative approach to integrating social and ecological action into economic activities is a testament to the potential of Web 3.0 and blockchain technology to drive positive change in the world.

Ask Minto
Hi, My name is Minto. you can ask me anything about Menthol Protocol :)